Archive for March, 2008

Survey Results
Thursday, 6 March 2008 by Eric in Branding, Focus, Marketing • 0 Comments

A little while ago, I published a short survey about my personal brand.  As promised, here are the survey results.  Remember, everything is on a scale from 0 to 5:

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Brand Authenticity – again
Monday, 3 March 2008 by Eric in Branding, Focus • 0 Comments

You’re all in luck!  The Harvard Business Review case study I mentioned last week is now available on their website.  It looks free, too!

Please read it and let me know both what you think of the situation and the analysis that follows the case.

Here’s a video from the HBR website where the editor discusses the case with the author:

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About Mindshare Strategy
A blog about the three most important spheres that make up your life - faith, family, and focus. Understanding how these three pillars form the foundation for your life will better enable you to understand what makes up the lives of those around you. Whether you want to connect to them spiritually, socially, or professionally, you need to develop a sound strategy for taking hold of a share of their mind.
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