I never really liked the way McCarthy’s four Ps of marketing (product, price, place, and promotion) were presented. It was all too theoretical and dry. Beyond that, no one seemed to care about the customer – as a customer myself, this always upset me. [Read more...]

A colleague of mine forwaded me a very thoughtful article about Social Applications from the MIT Sloan Management Review.  I have been trying to explain to people for a very long time the power of social networking sites, blogs, and user-contributed media.  Apparently, people are starting to catch on. [Read more...]

A friend of mine recently brought a partnership between Mercy Corps and Wal-Mart to my attention.  She was concerned about the partnership because the missions of both organizations seem fundamentally misaligned.  Here are my comments on this specific partnership: [Read more...]

(Soon to be featured in an HR newsletter – details to follow…)

Sure, blogs were cool years ago when everyone and their 13-year old niece had one. Today they seem to be everywhere and cover topics from conquering global climate change to cleaning the soap ring off your bathtub. The question is: how can blogs improve my hiring process? [Read more...]

A little while ago, I published a short survey about my personal brand.  As promised, here are the survey results.  Remember, everything is on a scale from 0 to 5: [Read more...]

You’re all in luck!  The Harvard Business Review case study I mentioned last week is now available on their website.  It looks free, too!

Please read it and let me know both what you think of the situation and the analysis that follows the case.

Here’s a video from the HBR website where the editor discusses the case with the author: [Read more...]