I am constantly surprised by the lack of information available about branding.  Brands have been around since the beginning of time, and people have understood the branding process for years.  At the same time, there is little information commonly available about how to build, or even judge, a strong brand. [Read more...]

Barack Obama. Lately, his name is a powerful one by itself. When I saw his name paired with Ted Kennedy’s earlier this week, I didn’t know what to say. [Read more...]