Every store advertises sales and discounts in today’s market.  But how much value does a discount or clearance rack actually have?

I currently work in a store that sells luxury goods.  Our clearance items are 40-60% off and, for the next few days, we give an additional 20% off.  The big numbers and “Save Now” advertisements drive a lot of traffic to the store and we are liquidating a lot of old merchandise … and still making a profit from it. [Read more...]

A little while ago, I mentioned a new perspective I had on product categorization and marketing as it applies to retail.  This is a brief summary of the new ideas I have to build anticipation for a soon-to-come series on the same topic. [Read more...]

I read a great post on Integrated Brand yesterday and I wanted to share my reflections on it this morning.  The point of the post was that brands should focus on building on their strengths, not focus wholly on eliminating their weaknesses.  Rather than focusing on who a brand wants to be, the focus should be on who the brand already is. [Read more...]

I’ve devoted a lot of time explaining the importance of blogging in building a successful brand.  A friend pointed out to me the other day that I haven’t invested enough time in explaining how to blog.  Here are some tips to get you started: [Read more...]

I finished my last post in the 31 Days of Blogging series yesterday, and I wanted to spend a minute or two recapping the entire project.

When I began this endeavor, I was averaging six unique visitors per day.  I had little content on my blog.  Search engines failed to find me.  I had a relatively unsuccessful site.  Now that the project is over, I am averaging sixty visitors per day, I have a great deal of content on the site, and search engines are directing people to me for a whole variety of reasons.  The 31 Days of Blogging project has drastically improved my website and helped me realize the power of my own brand. [Read more...]