Mindshare Strategy
Archive for January, 2008
Brand Happens
The question is whether your brand is a clearly structured asset to the company, or a confusing jumble of antiquated internal corporate practices.
In many cases, a company’s brand develops over time by pure accident and can, over time, become more of a liability than an asset.
Compare this with a clearly defined and managed brand. The [...]
Luxury Branding
Most brands start out distinguishing themselves based on products and unique service offerings. As the market develops, there are fewer ways to differentiate product lines. Features become ubiquitous across brands and most are forced down the dark road of competing on price alone.
This, however, is just one possible fate for developing markets. The other fate [...]
Ethics
Is it ethical to make products whose use is clearly illegal? Or whose use is specifically for illegal purposes?
Most people would argue that you make a product for one purpose and allow your customers to use it in any way they see fit. I agree that you cannot control how your product is used, but [...]
Why Guerrilla Marketing?
Guerrilla marketing is the wave of the future. I have given you information about what it is and even showed you a video about how effective it can be. I do know, however, that you are waiting for my explanation of why guerrilla marketing is so important.
Customers seek out your advertisements
Think about that for a [...]
Blogging 101
Last Thursday, in partnership with Career Managment Solutions, I taught a beginning blogging class for many professionals. The goal of the course was to teach people how to build their first blog and then maintain it with appropraite content. You can listen to a podcast of the course here, although it is an incomplete account [...]
Guerrilla Marketing Tactics for Online Publishers
A friend forwarded me this fantastic video that discusses both blogging and guerrilla marketing. The speaker, Will Pate, has some great things to say, both about the importance of blogging and the ethical problems involved with trying to force your advertising.
The video is about 7 minutes long. Please take some time to watch it and add [...]
