Baking cookies today is easy.  A quick trip to the grocery store avails the choice of chocolate chip, sugar, and even peanut butter cookie dough.  Take the dough home, slap it on a cookie sheet, and grandma’s creations come warm right out of the oven as soon as 8 minutes later. [Read more...]

I did my laundry last night and forgot to remove the collar stays from a few of my shirts.  These are the little plastic things that keep the ends of your collar pointy.  All of my collars came out of the laundry limp and rolled up.  I was very disappointed. [Read more...]

PR can be a powerful weapon, but it is also a two-edged sword.  Good PR can build your reputation in the community and better your chances at scoring new customers.  Bad PR can damage your existing customer base and cost you much needed sales throughout the year.  You can’t really predict what kind of PR your company will receive, though, so it is best to plan for the worst and hope for the best. [Read more...]

Advertising can be broken up into two categories: product advertising and brand advertising.  Both types of advertising have their uses and inherent strengths and weaknesses.  Brand advertising can pave way for a new product release, and product advertising can enhance existing brand marketing strategies. [Read more...]

When I tell people I am in marketing, they assume I am in either sales or advertising. In fact, most websites that ask you to enter your profession lump advertising, sales, and marketing into the same category. In a world where few understand the differences between these three disciplines, what is the point of trying to distinguish them? [Read more...]