Archive for November, 2007
Happy Thanksgiving everyone! I hope you all had the opportunity to overdose on turkey and reconnect with loved ones over the holiday.
Starting on Monday, I will be working on a 31 days of blogging project. I will endeavor to update this space every day for a month. There are a few others also involved in the project, and I will be linking to their sites soon. The remainder of the weekend will be dedicated to polishing the page layout and contemplating a list of post ideas. If you have anything you’re dying to hear my comments on, shoot over an email and I’ll add you to the list.
As a recent business school graduate, I have received countless phone calls from companies offering to consolidate my student loans and (allegedly) save me a lot of money. After the first few calls, they all began to blend together and fell entirely off my radar. This past weekend, however, I received an interesting piece of mail.
I attended a luncheon hosted by the Oregon chapter of the American Marketing Association this past Tuesday. The luncheon was targetted at explaining the current marketing efforts of Keen Footwear, a Portland-based outdoors company. It was an interesting luncheon, with short presentations by the Keen marketing team and Henry V Events (an agency that Keen partners with).
By Fazal Siddiqi
Originally posted on http://marketingmirror.wordpress.com/
A friend who is the head of an advertising agency commented last week that one of his clients, a leading national Advertiser, considers that their branding gets distorted from advertising in newspapers. His remarks stuck to my mind and inspired me to mull over the effective advertising media in the changing world of marketing.
It is interesting how monopolized brand names can find their way into our vocabulary. Even store-brand tissues are referred to as Kleenex. Now, you “Google” something when you look for it online. Someone asked the other day if it was possible to protect the design of a website as intellectual property. Most people claimed it was impossible; after thinking more deeply about Google, I have to disagree.