As a recent business school graduate, I have received countless phone calls from companies offering to consolidate my student loans and (allegedly) save me a lot of money. After the first few calls, they all began to blend together and fell entirely off my radar. This past weekend, however, I received an interesting piece of mail. [Read more...]
Nov
16
AMA November Luncheon
I attended a luncheon hosted by the Oregon chapter of the American Marketing Association this past Tuesday. The luncheon was targetted at explaining the current marketing efforts of Keen Footwear, a Portland-based outdoors company. It was an interesting luncheon, with short presentations by the Keen marketing team and Henry V Events (an agency that Keen partners with). [Read more...]
Nov
14
Effective Advertising in the Changing World of Marketing
By Fazal Siddiqi
Originally posted on http://marketingmirror.wordpress.com/
A friend who is the head of an advertising agency commented last week that one of his clients, a leading national Advertiser, considers that their branding gets distorted from advertising in newspapers. His remarks stuck to my mind and inspired me to mull over the effective advertising media in the changing world of marketing. [Read more...]
Nov
12
It is interesting how monopolized brand names can find their way into our vocabulary. Even store-brand tissues are referred to as Kleenex. Now, you “Google” something when you look for it online. Someone asked the other day if it was possible to protect the design of a website as intellectual property. Most people claimed it was impossible; after thinking more deeply about Google, I have to disagree. [Read more...]
Nov
06
Honesty
This is something else I got from LinkedIn. A man asked, “what brings acceptance from others?” My answer was brief, and I would like to expand on it a bit:
Honesty. As far as people go, if you are honest with yourself about who you are you will be more able to accept that. If you can accept yourself and share that honesty with others, they will also accept you. Businesses are the same way: if a company is honest about what it does, what its brand stands for, and who its customer is, then its managers can more readily accept it. Internal honesty breeds external transparency and eventual acceptance.
