Mindshare Strategy
Archive for October, 2007
Psychographics
Knowing your perfect customer is only the first step in marketing towards them. Knowing where he or she lives is still just an early step. What you need to figure out now is why.
Why does your perfect customer live in a house rather than an apartment? Why do they take public transportation when they could [...]
The Burger Joint, NY
It is rare to find a really unique hamburger restaurant. While visiting New York City, however, I found one! Let me explain how I found this hidden gem:
While walking through Central Park, I came across a barbecue. The scents made me really want a burger, so my girlfriend and I started searching for something with [...]
Networking
I try to connect with as many people as possible to build my professional network. There are several people in my field with slightly different specialties to whom I can refer leads. Likewise, knowing multiple people in the industry improves my chance of finding work (permanent or otherwise). However, networking is a slow process.
A friend [...]
Axe by Unilever
This is the first in a new series of feature posts: In the Market. The goal is to analyze and reflect upon successfully marketed brands and why they have been so successful. Feel free to disagree with or comment on my opinions after you read them.
Axe is a very popular brand of men’s deodorant and shower products owned [...]
