I read an old Harvard Business Review article about “Blue Ocean Strategy” the other day (Blue Ocean Strategy. (2004). Kim, W. C. and Mauborgne, R. Harvard Business Review (October), 77-84.). The article was rather well written, and I have found it very useful in evaluating business opportunities. [Read more...]
Jul
10
Welcome!
I felt it was important to have something more than the generic “hello world!” post that comes with this blog. I want to take a moment to welcome everyone to my blog and thank you for taking the time to visit my tiny corner of the Internet. I hope to do a lot with this space, but I can’t promise a timeframe. This blog will be a space for:
- My thoughts on international business
- My observations on marketing trends
- My ideas about possible marketing campaigns
Please, check back frequently because I hope to have a lot of content up soon. If you have any questions about what I post, please send me an email. If you have any feedback or suggestions for the site in general, please notify my webmaster.
