Mindshare Strategy
How to gain real estate in your customers' minds …
Archive for July, 2007
July 12
Blue Oceans
I read an old Harvard Business Review article about “Blue Ocean Strategy” the other day (Blue Ocean Strategy. (2004). Kim, W. C. and Mauborgne, R. Harvard Business Review (October), 77-84.). The article was rather well written, and I have found it very useful in evaluating business opportunities.
Saturated markets with intense competition, according to the [...]









