Archive for July, 2007

Blue Oceans
Thursday, 12 July 2007 by Eric in Focus, Marketing • 0 Comments

I read an old Harvard Business Review article about “Blue Ocean Strategy” the other day (Blue Ocean Strategy. (2004). Kim, W. C. and Mauborgne, R. Harvard Business Review (October), 77-84.). The article was rather well written, and I have found it very useful in evaluating business opportunities.

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Welcome!
Tuesday, 10 July 2007 by Eric in Archival • 0 Comments

I felt it was important to have something more than the generic “hello world!” post that comes with this blog.  I want to take a moment to welcome everyone to my blog and thank you for taking the time to visit my tiny corner of the Internet.  I hope to do a lot with this space, but I can’t promise a timeframe.  This blog will be a space for:

  1. My thoughts on international business
  2. My observations on marketing trends
  3. My ideas about possible marketing campaigns

Please, check back frequently because I hope to have a lot of content up soon.  If you have any questions about what I post, please send me an email.  If you have any feedback or suggestions for the site in general, please notify my webmaster.

 

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About Mindshare Strategy
A blog about the three most important spheres that make up your life - faith, family, and focus. Understanding how these three pillars form the foundation for your life will better enable you to understand what makes up the lives of those around you. Whether you want to connect to them spiritually, socially, or professionally, you need to develop a sound strategy for taking hold of a share of their mind.
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