Do As I Say …
At least that’s the idea I got the other day from a fellow motorist while on my way home from a work project. Driving down the road, I watched as the driver of the Jetta in front of me rolled his window down and threw his trash on the curb. Ironically, his bumper sticker was adorned with all sorts of “green living” and sustainability bumper stickers.
Even his license plate screamed “eco-friendly.” It was a phonetic variation of the phrase “use bio-diesel.” Read More…
Mindshare Strategy
Competition
Every now and then, I come across a client who wants me to build them a fancy website or do something online at a reduced price. In a shrinking world, it’s easy for them to pit my bids against development firms in other parts of the world with lower costs of living. Once I was [...]
Paperback vs. Siliconback
Some time ago I joined the debate over digital media readers. I will always argue that having both paperback books and ebooks available is the right way to go – we should never be forced to make a choice between new technology and nostalgic print. But the other day I saw an even more interesting [...]
Expediency
How quickly do you do your job? I don’t mean shuffle papers, I’m asking how long customers have to wait to receive deliverable product from your office. We live in a world where just about everything is available with the click of a button. You order books online. You order groceries online. You perform in-depth [...]











